How we pick who we work with

Most brand collaborations are a logo swap. Ours are supposed to mean something, which is slower and harder and worth it.

Jamie Nelson

A dedicated collection built with Jamie, tied directly to the cause she works for. The collection is not a co-branded sticker — it exists because there was something she wanted to put in front of people, and a pastie that people ask about is a surprisingly effective way to start that conversation.

That is the thing about this product: it gets asked about. Someone taps you, they want to know what it is, and for about thirty seconds you have their full attention. A collection with a cause attached turns that attention into something useful.

FYPM

Fight for your rights, get paid what you are worth. It is the sentiment the whole brand is built on, so putting it on a collection was less a decision than an inevitability.

Hybrid DNA

A collab tied to the erotic novel — on the eve of her initiation into a secret society, Celia learns her life has been a lie. Different medium, same audience: people who like things that are a bit dangerous and very well made.

If you can get tipped for wearing it, and it says something you actually believe, that is a good collab.

What we look for in a collab

  • A real audience overlap. Performers, creators, nightlife, or anyone whose income depends on their own name.
  • Something to say. A cause, a message, a story — not just a logo to place.
  • People we would hang out with anyway. This is not a formality. It is most of the decision.

Babes get collabs too

Custom pasties are one of the perks of the Babe Club: a pair designed with you, sold with your name on it. Some of our best designs started as a babe saying what if it said this in the group chat.

If you have a cause, an event, a book, a crew or a brand and you think there is something here — tell us about it. We answer within one business day.